1.56 billion. That’s how many people log onto Facebook every day, be it on a tablet, smartphone or computer. 2.38 billion. That’s the number of current Facebook users worldwide, according to Satatista. The numbers say it better than we ever could: if you aren’t marketing on Facebook, you are missing out on a huge pool of potential customers.
At first, creating your page and buying Facebook Ads might seem intimidating, especially if you’re still new to the digital marketing game. Not to worry! There are hundreds of resources available to help you, from blog posts on social media tactics and how certain ad formats work, to webinars that take you through the process step-by-step. For those who like the feeling of a book in hand, digital marketers are in print, too!
With the help of the books below, you can become a Facebook Advertising maven, and help your brand gain visibility among the 68% of Americans who subscribe to the social media platform. Plus, by getting started with paid advertising on Facebook, you’ll also learn valuable strategies for creating dynamic product ads on other social media platforms, like Instagram, Twitter and Snapchat.
Ready to build your facebook page and take your digital marketing to the next level? Then here are some of the best books for Facebook ads in 2019.
The Author: Perry Marshal is one of the most expensive business consultants in the world and the author of the Ultimate Guide to Facebook Advertising. He’s worked in over 300 industries and is the renowned creator of the 80/20 sales and marketing method. Marshall also authored a best-selling book on Google Adwords.
The Book: Together with Facebook marketing gurus Keith Krance and Thomas Meloche, Perry Marshall brings business owners into the world of Facebook marketing. From audience research and targeting, to how to create winning Facebook ads, this guide will give you the methods and strategies you need to gain fans quickly, and get them to convert.
The Author: Brian Meert is the CEO of AdvertiseMint, a Digital Marketing agency specializing in Facebook Ads and Instagram Ads. He’s spent that last 15+ years developing techniques for digital advertising, helping his clients target their custom audiences and increase sales through proven Facebook ad campaign strategies. He launched his first Guide to Facebook Advertising in 2017, and recently released the 2019 edition with updated data and ideas.
The Book: From setting up your Facebook Ads Manager to creating ad copy that brings you new fans, followers and customers, The Complete Guide to Facebook Advertising allows you to quickly become an expert digital marketer. The book covers topics including how to create video ads and dynamic product ads, as well as high-level marketing methods for identifying your target audience and building your marketing funnel.
The Author: Peg Samuel is an adjust professor of Marketing at NYU and the founder of Social Diva Media. In her “spare” time, Samuel is also a contributing writer for HuffPost Women. In addition to writing Facebook Marketing Like I’m 5, Samuel is also the author behind the international bestseller How to be a Social Diva.
The Book: Facebook Marketing Like I’m 5 is meant for the true digital marketing beginner. Whether you want to expand the reach of your own company, or are just starting your journey as a marketer, Peg Samuel gives you all the techniques you need to succeed. In addition to creating different ad sets, she also walks you through the process of determining your Facebook campaign objectives and building brand awareness via Facebook, step-by-step. The action-oriented style is built for marketers in the workplace; more than a dialogue on Facebook Ads, it acts as a teacher, coach, and mentor when it comes to success on social media.
The Author: With a resume that spans from Microsoft to T-Mobile, Arnel Leyva has the experience to back his book, Facebook Marketing for Small Business. He markets himself as a Chief Storyteller, who can bring any brand the targeted equity it deserves through carefully designed marketing systems.
The Book: Facebook Marketing for Small Businesses covers all the bases you need as an SMB to excel on the Facebook platform. It uses “sophisticated marketing techniques” to engage with users, gain fans and followers, and increase your profits. In addition to teaching you how to build Facebook Ad campaigns that perform, Leyva also walks you through performance tracking and analysis, so you can continue to take your campaigns to the next level.
The Author: Andrea Vahl is a social media consultant specializing in Facebook Marketing. She’s a renowned speaker and the author of several books, including Facebook Marketing for Small Business, FB Advertising Secrets, and the Facebook Marketing All-in-One for Dummies guidebook. Vahl is also the co-founder of the Social Media Manager School, an online training program designed to help students start or grow their business online.
The Book: This highly targeted book specifically helps business owners create and manage their Facebook Ad campaigns. With details about a variety of ad types from photo ads to carousel ads, Facebook Ads Made Simple provides instructions from start to finish, so anyone can create a winning strategy on Facebook. Even better? The book promises to make it so easy, you can build the campaigns that will work for you in under an hour.
Interested in running top-notch Facebook ads for your business, but don’t want to DIY? MSC can help. Fill out this form to get started, and get ready to see your social media presence skyrocket.