The Two Best Email Marketing Tools for Startups

Looking for recommendations on the best email marketing tools for startups? You’ve come to the right place. In this post, we’ve listed the two best email marketing tools for startups that seek take their email marketing to the next level.

These startup email marketing tools have robust features for their going price, as well as consistently receive great reviews from startups like yours.

When you’re starting your business, the world of marketing is a challenging place. It’s your chance to see how people respond to your product messaging and brand. This can be quite intimidating!

Email marketing is no exception. With so much planning involved to set up an effective email campaign, including customer segmentation, you will want an email marketing tool that helps you to make this easier. What’s more, your email marketing tools should never make you feel more frustrated.

There are tools developed to help folks exactly like you who are just getting started. If your startup has already been around for a few years, chances are you’ve played around with various email marketing tools.

Regardless, we did the legwork to uncover the top 2 best email marketing tools for startups around the web. These cover the basics of everything you’ll need to create a successful email marketing channel. Did we mention these won’t break the bank?

Best Email Marketing Service for Startups Creating Campaigns: MailChimp

One of the best email marketing tools for startups is MailChimp. What makes MailChimp the best option for a startup email marketing service? Its robust set of features and great integration options for the price.

MailChimp has a rather complex threshold chart for each plan, but we’ll keep it simple here for the sake of brevity.

Free Plan: Perfect for Early Stage Startups doing Email Marketing

It’s completely free to use up to 2,000 subscribers (up to 12,000 emails per month) on their New Business plan. You don’t even need to enter a credit card number. That’s refreshing, right? This makes it perfect if you’re just getting started with growing your startup’s email list.

The free plan offers sign-up forms, email templates, a drag-and-drop designer, reporting, integration with sites such as Shopify, blogs and social, as well as a system that allows you to collect email addresses at events and shopfronts even if you are offline.

Growing Business Plan: for Startups Taking the Next Step with Email Marketing

If you need even more advanced features like automation and delivery by time zone for up to 2,000 email addresses, it’s $10 per month.

When you have amassed an email list larger than 2,000, what we tell you next will be music to your ears. The Growing Business plan with more features such as automation workflow, segmentation and CRM integration starts at only $30 per month. After that, the price increases incrementally depending on the range of subscribers you have.

To give you a broader perspective, unlimited emails for up to 10,000 subscribers is $75 per month and up to 25,000 is $150. You can of course pay more for higher subscriber thresholds.

This is actually one of the most affordable options out there for email services that provide as many features as MailChimp.

There is an option to add on even more advanced features with MailChimp’s Pro Add-On.

Best Email Marketing Tool for Startups Creating Pop-Ups & Landing Pages: Unbounce

While MailChimp offers sign-up forms for your site, you can get fancier with Unbounce. Opt-in forms are so important, especially when you’re a startup, that it is worth it to invest in fancier opt-in tools such as Unbounce.

For example, MailChimp doesn’t offer an exit intent pop-up, which is what appear when a site visitor tries to navigate away from your page or their cart. It’s a chance to say, “Hold up, we want to offer you something before you leave!” On top of this, unless you know code, you might not be satisfied with the way the pop-ups look using MailChimp’s tool. 

This is why we suggest using a tool such as Unbounce that specializes in landing pages and overlays/pop-ups specifically.

They have a Starter plan at $49 per month, which is limited to 5,000 unique monthly visitors. This gives you unlimited access to overlays and landing pages. Their Pro 99 plan is $99 per month and gives you access for 25,000 unique visitors. For up to 100,000 unique monthly visitors, you get access for $199 with the Pro 199 plan. Of course you can pay more for higher thresholds, too.

Need additional help with email marketing for your startup? Contact Marketing Supply Co. today!