June 6, 2018
detroit history

Making Its Mark On Marketing: The History of Marketing In Detroit

Detroit is a city of movers, makers, and innovators. We always have been, and we always will be. And while we may be risking our ~cool~ […]
April 25, 2018
basketball court

Digital Marketing’s Place in Sports

What a great time of year to be a sports fan.  Whether you’re just getting over the madness that is March, getting geeked up for the […]
March 29, 2018
client survey

Why We Send Out Client Surveys EVERY Month

At MSC, we are very close to our clients. We regularly email, call, Slack, text, or meet with clients so that we can maintain a relationship […]
March 24, 2018
Assassin's creed origins

Video Game Digital Marketing We Love: Assassin’s Creed Origins

In MSC's Marketing We Love series, we like to highlight a wide range of industries. This week it's video game digital marketing.
March 15, 2018
snapchat

What Happened When Snapchat Forgot Their Consumers

By now, most of the world knows of Snapchat’s latest update fiasco—paired with the power held by influencers who dominate the platform. If not—here is a […]
November 11, 2017
busy city

SEO & PPC: A Match Made In Marketing Heaven

Why is it that when discussing organic traffic and paid traffic, it always seems like a “one or the other, but never both” situation? Yes, there […]
October 7, 2017
creative agency

Why Digital Agencies Should Also Function As Creative Agencies

As a digital advertising agency that loves offering creative services, we wanted to shed light on why digital agencies should be creative agencies too.
October 3, 2017
Spotify ad studio

Thoughts on Spotify Ad Studio: Stop Consumers In Their Tracks

With Spotify's Ad Studio launch, we wanted to give our opinion on why we think audio ads could lead to success for startups and small business.
September 13, 2017
busy city

How Effective Is Social Media Advertising in 2017?

Someone once said, “social media advertising is not effective” via Twitter. The irony surrounding social media has to be my favorite thing about social media. Everyone […]