The top colors of 2018 are popping–here’s how you can use them to make your designs pop!
Gentle gradients ruled the graphic design world not too long ago. It is no surprise that they are making a comeback in a big way in 2018. Many companies are jumping on what is predicted to be one of the biggest design trends of the year. With gradients, designers have the freedom to either extremely vibrant or subtle color transitions. Gradients are used as a semi-flat design enhancement to compliment modern designs.
In the past, you could only achieve duotones through a specific printing process where a half-tone is printed on top of a contrasting color. Thankfully we are living in 2018 and we have Photoshop for that. Duotones evoke a feeling of nostalgia by taking you back to the Warhol days while still feeling relevant and modern in the current day. Like gradients, duotones compliment the semi-flat design style by creating interesting designs within a limited color palette.
At this point, it’d be hard not to know of Millennial Pink, the color that took over the design world in 2016. Through its wide reach in advertising and web design, pink has transcended its gender association to become more of a neutral color in the world of design. Many companies of all shapes and sizes are using pink as a marketing weapon. A few years ago, the design world believed pink’s reign was reaching its peak. Contrary to belief, pink continues to outshine the rest.
The modern world is oversaturated with visuals everywhere you look. It has become clear that in order to keep a viewer’s attention, the designer needs to make drastic decisions. Bright and bold colors are the perfect solution to this problem–they force the user to pay attention. More and more brands are emerging with bold branding to set themselves apart in the consumers’ eyes, and it’s working. This is a trend that will not be going away anytime soon.
With looks like these, your creatives will be catching everyone’s eye. Follow us for more design tips!
MSC has been acquired by branding and marketing agency, Phenomenon.
When I started this journey a little over 5 years ago, the plan was to build a smarter, data-driven growth marketing agency that used a startup mentality to scale high growth businesses. Over that period of time, our model was proven by not only MSC’s growth, but also the growth of our clients. Since launching MSC, we’ve helped our clients raise over 100MM in venture capital, have been the growth team for 5 acquisitions, and have helped scale dozens of well-established companies by utilizing digital strategies to help them stay ahead of the market.
Now we’re partnering with Phenomenon to accomplish a bigger vision–one we believe can be best achieved by joining forces. Combining the brand strategy capabilities of Phenomenon with the data-driven growth strategies of MSC, we’re excited to now provide current (and new) clients access to all the cutting edge services needed to scale their business holistically.
Nothing changes for us at MSC, except our name and expanded capabilities. We’ll still be in Detroit and committed to being a part of the city and community. We’ll continue to offer the same high-end growth strategies for current and future clients, and will stay committed to working on the most exciting projects and companies we encounter.
I’d personally like to thank all of the employees that have worked at MSC over the past 5+ years; all of the companies that supported and trusted us with their brands; advisors, mentors, friends, family, our wonderful Detroit community for the support.