With so many social platforms to oversee for your business, it can get overwhelming on how to take care of them all. Each platform needs to be treated differently and the same content should not be spread out through each one. Every social network is unique in their own way so the content you put on each should be just as unique too.
Why It’s Important: With Facebook being the giant of social networking, it’s important to take this platform very seriously. Reasons including developing a loyal customer base, staying active with customers, SEO, viral promotion, and the use of Facebook ads.
How to make the best use: Stay active every few days minimum. Facebook users enjoy sharing content and can be used as a viral marketing effect. Your Facebook page can be used as a media resource on viral topics that can initially lead traffic to your brand’s website. In addition to company updates, creating a community on your page
Why It’s Important: Twitter has become one of the most recognized as an effective channel for fast communication and connecting with customers. Small businesses catering to a niche marketing or people from a certain location can use Twitter to connect with them.
How to make the best use: Don’t be afraid to be relevant and to comment on world wide topics even if it has nothing to do your brand. Twitter is the platform to be a thought leader and show your personality to stay most current for the brand. Develop a special hashtag unique to your business to see what your customers are saying about you. This is one of the easiest and most effortless ways to build relationships and get instant customer feedback.
Why It’s Important: Instagram has become the king of visual story-telling for brands in marketing. Users crave to visually share stories and are more likely to interact on a post than other social platforms.
How to make the best use: Focus on how the landing page looks when people visit. Rather than focusing on likes an comments, creating a uniform look as a whole will increase the conversion from the new visitor to a follower. Instagram now gives the option to make your profile an official “Instagram for Business” profile where you can highlight your business location, contact information, and in turn generate leads.
Why It’s Important: Snapchat is currently the the most popular networking among social media users today. It’s rise over the past year has leveled up past Facebook, Twitter, and Instagram. Snapchat can be used to give a behind the scenes pass to private content that only such videos can show while consumers can feel as if they’re getting an exclusive look.
How to make the best use: Show the product in action. Ask users for pictures or videos of them using your product, and send out snaps featuring them. Users will feel valued and your audience will discover different ways they can use your product. Share a cool tip from an industry leader or give an opinion on a recent event.
Why It’s Important: Pinterest is an online discovery tool that allows users to collect inspiration on a range of topics based on their interests. Whether its finding projects they want to do, places they want to see, or items they want to buy sometimes users even find inspiration they weren’t even looking for.
How to make the best use: Have organized boards with clear titles and intriguing board cover photos. Know what your customers would be interested in and think of the Pinner first. Look at your web analytics to see what they like best and tailor your pins to their interests. Beautiful high quality images are what will draw Pinners in when showing all the things that inspire you.
Why It’s Important: As if you thought social media couldn’t get any more personal, this Twitter owned live-streaming iOS gives users a better, more personal way to connect with their followers. The app lets anyone broadcast for free in real-time. For business, Periscope allows you to humanize your brand by giving your customers an inside look while also establishing an emotional connection.
How to optimize your Periscope: There are so many different topics to Broadcast behind the scenes looks, product demos, live events, training sessions, showcase offerings, Q&A sessions, and webinars.
When it comes to choosing and optimizing social platforms it’s important to remember that the more platforms you have, the more audience you have. Users have different preferences for how they connect with a brand and may like one of your platforms over the other. Staying update to each social network shows that you care about your business and are current with the everyday world.