Landing pages are arguably the most important part of your website if not central to your entire marketing plan. Research has shown that the first 10 seconds visitors spend on your webpage are critical for their decision to stay or leave. This emphasizes the importance of having a landing page that immediately grabs your visitor’s attention while also enticing them to remain engaged with your message.
There are numerous tips out there for designing landing pages that convert, but here are four examples from companies that are finding massive success with their impactful landing pages.
Promo’s homepage makes an immediate impression while also showcasing their top-notch video content creation skills. Their use of dynamic elements brings attention to the impact that video elements can have on websites. A strong eye for design and colors that pop make this an inviting and exciting landing page visitors will want to explore.
This page from onX demonstrates the massive emphasis they place on images for their landing pages. This approach makes an immediate impression while communicating their purpose immediately. The modern simplicity combined with carefully written and arranged explainers is a powerful combination for enticing visitors to remain on the site and learn more about the company’s offerings.
Trulia’s landing page is simple and to the point with an immediately apparent search function allowing users to get started using their service with no downtime. This page respects the value of the customer’s time and gets straight to the point while also providing an inviting aesthetic. This page was designed to get users hitting the ground running without requiring them to slog through unnecessary tedium.
Another great landing page example that doesn’t want to waste your time with fluff, Shopify’s free trial landing page says exactly what it needs to and not a word more. Their design, like the others on this list, also looks great on mobile and retains its effectiveness regardless of the device you use to visit them.
Hopefully, these landing page examples have helped kickstart the creative wheels in your brain. Get in touch with the experts at MSC to get started turning your landing pages into lean, mean, conversion machines.