How to Launch a Sponsored Products Campaign on Amazon

In today’s digital world, utilizing online advertising is an essential part of growing a business. Following in the footsteps of Facebook and Google, tech giant Amazon has paved the way for users to advertise on their platform. Anyone with an interest in promoting a product should consider this option, in addition to other advertising and marketing strategies.

According to Forbes, there are approximately 56 million Amazon Prime Video subscribers in the U.S. alone, and roughly 122 million subscribers worldwide. The number of individuals who buy into Amazon’s Prime Membership program is expected to grow every year, as more and more people continue to replace traditional retail habits with digital alternatives. This places tens of millions of potential customers within range of a targeted advertising strategy. Here’s how to create a sponsored products campaign on Amazon in three simple steps.

1. Build your campaign.

One of Amazon’s most popular advertising campaigns is a Sponsored Products Campaign. To get started, you have to select at least three products you want to advertise, choose your budget, and select your campaign duration. Amazon recommends a daily budget of $10 without an end date to start. You will also choose your targeting when setting up your campaign; there are two types of ad targeting: automatic and manual. Both allow you to bid on keywords and products. The automatic method is suggested for Amazon ad beginners.

One of the positives of advertising with Amazon is that you pay only when your advertisement is clicked, ensuring a high return on your investment. Amazon allows you to choose how much you wish to spend per click as well as your overall advertising budget, ensuring that you have maximum control over your strategy. Advertising costs will be deducted directly from your seller account balance only when your ads receive clicks. Creating a Store page is completely free.

2. Launch your ads.

After you’ve set up your Sponsored Products campaign, selected a budget, and bid on your specific keywords, shoppers will be able to see your ad. Amazon launches Sponsored Products immediately, whereas if you’re looking into Sponsored Brands or Stores, you will have to wait for a moderation review. Your ads will then be shown to customers based on relevance and bid, with the aim being high-visibility placements, such as page one of the search results. As one would expect, if a shopper clicks an ad for one of your products, they’re taken to the product details page. If they click on a Sponsored Brand ad, they will be taken to your Store page or a custom landing page of your choosing.

3. Collect data and optimize your ads.

Amazon also gives you the tools you need to measure the success of your advertising strategy. Their reports provide you with critical information, such as the return on each dollar spent and how much traffic is being driven to your products or Store. From this information, you can determine if your advertising strategy is effective or needs to be optimized.

For those who sign up to start advertising with Amazon right now, $50 in free click credits will be provided, so why wait to get started? Millions of people browse Amazon.com each day, so there’s no reason not to leverage their easy-to-use advertising service. Take your online marketing strategy to the next level by getting your products featured on one of the most frequented websites in the world!

Interested in launching your own Amazon Ads strategy? MSC can help. Fill out this form to get started!