In today’s digital world, utilizing online advertising is an essential part of growing a business. Following in the footsteps of Facebook and Google, tech giant Amazon has paved the way for users to advertise on their platform. Anyone with an interest in promoting a product should consider this option, in addition to other advertising and marketing strategies.
According to Forbes, there are approximately 56 million Amazon Prime Video subscribers in the U.S. alone, and roughly 122 million subscribers worldwide. The number of individuals who buy into Amazon’s Prime Membership program is expected to grow every year, as more and more people continue to replace traditional retail habits with digital alternatives. This places tens of millions of potential customers within range of a targeted advertising strategy. Here’s how to create a sponsored products campaign on Amazon in three simple steps.
One of Amazon’s most popular advertising campaigns is a Sponsored Products Campaign. To get started, you have to select at least three products you want to advertise, choose your budget, and select your campaign duration. Amazon recommends a daily budget of $10 without an end date to start. You will also choose your targeting when setting up your campaign; there are two types of ad targeting: automatic and manual. Both allow you to bid on keywords and products. The automatic method is suggested for Amazon ad beginners.
One of the positives of advertising with Amazon is that you pay only when your advertisement is clicked, ensuring a high return on your investment. Amazon allows you to choose how much you wish to spend per click as well as your overall advertising budget, ensuring that you have maximum control over your strategy. Advertising costs will be deducted directly from your seller account balance only when your ads receive clicks. Creating a Store page is completely free.
After you’ve set up your Sponsored Products campaign, selected a budget, and bid on your specific keywords, shoppers will be able to see your ad. Amazon launches Sponsored Products immediately, whereas if you’re looking into Sponsored Brands or Stores, you will have to wait for a moderation review. Your ads will then be shown to customers based on relevance and bid, with the aim being high-visibility placements, such as page one of the search results. As one would expect, if a shopper clicks an ad for one of your products, they’re taken to the product details page. If they click on a Sponsored Brand ad, they will be taken to your Store page or a custom landing page of your choosing.
Amazon also gives you the tools you need to measure the success of your advertising strategy. Their reports provide you with critical information, such as the return on each dollar spent and how much traffic is being driven to your products or Store. From this information, you can determine if your advertising strategy is effective or needs to be optimized.
For those who sign up to start advertising with Amazon right now, $50 in free click credits will be provided, so why wait to get started? Millions of people browse Amazon.com each day, so there’s no reason not to leverage their easy-to-use advertising service. Take your online marketing strategy to the next level by getting your products featured on one of the most frequented websites in the world!
Interested in launching your own Amazon Ads strategy? MSC can help. Fill out this form to get started!
MSC has been acquired by branding and marketing agency, Phenomenon.
When I started this journey a little over 5 years ago, the plan was to build a smarter, data-driven growth marketing agency that used a startup mentality to scale high growth businesses. Over that period of time, our model was proven by not only MSC’s growth, but also the growth of our clients. Since launching MSC, we’ve helped our clients raise over 100MM in venture capital, have been the growth team for 5 acquisitions, and have helped scale dozens of well-established companies by utilizing digital strategies to help them stay ahead of the market.
Now we’re partnering with Phenomenon to accomplish a bigger vision–one we believe can be best achieved by joining forces. Combining the brand strategy capabilities of Phenomenon with the data-driven growth strategies of MSC, we’re excited to now provide current (and new) clients access to all the cutting edge services needed to scale their business holistically.
Nothing changes for us at MSC, except our name and expanded capabilities. We’ll still be in Detroit and committed to being a part of the city and community. We’ll continue to offer the same high-end growth strategies for current and future clients, and will stay committed to working on the most exciting projects and companies we encounter.
I’d personally like to thank all of the employees that have worked at MSC over the past 5+ years; all of the companies that supported and trusted us with their brands; advisors, mentors, friends, family, our wonderful Detroit community for the support.