Your product rocks. Your website is user-friendly. Everything you need to run your e-commerce business is set. There’s just one problem: No one can find you online. If this sounds like you, you’re not alone. In fact, 15% of small businesses report that marketing and advertising are their biggest obstacles to success. So what can you do to beat the digital odds and succeed online? Well, you could try to do-it-yourself. Or, you could save time, money and stress all while hitting your goals by hiring a digital marketing agency. Here’s why your growing company needs an agency that has mastered e-commerce marketing.
Let’s face it: as a business owner, you’ve already got enough to worry about. You’re in the trenches every day, looking at individual product success, assessing your inventory, and in some cases, answering emails and calls for customer service questions. Plus, unless you are selling marketing products, chances are that e-commerce marketing isn’t what you studied in college.
Hiring an e-commerce marketing agency gives you two incredible benefits. First off, you save a huge amount of time spent on an area of your business you may be less familiar with. And at the same time, you can use the time you have back to grow the areas of your business where you are a true expert. I’d say it’s a win-win, but it’s actually a win-win-win because while you focus on your business, we’ll be expanding your audience and increasing your profit potential.
A lot of business owners start their e-commerce marketing with what I like to call the “cooked pasta” method. Basically, they throw a bunch of marketing ideas against a wall and see what sticks. Occasionally, you might strike a good method, but overall, this is a waste of your time, effort and in many instances, your money. What you need is data-driven marketing that truly works.
E-commerce marketing companies have the benefit of in-house marketing expertise. The people on our team spend all their time keeping up with the latest trends, studying search algorithms and testing new tactics to find the best possible strategies for success. Together, we help you create a solid, actionable, and adaptable plan of attack for everything from PPC and SEO to social media marketing.
An e-commerce marketing strategy gives you confidence in goal setting and the assurance that you’ll get the results you want. We use proven tactics to provide you with the highest ROI possible, and increase the visibility of your e-commerce website everywhere your customers are online.
Think about how many people you would need to perform your e-commerce marketing in-house. In addition to a manager or chief marketing officers, it’d take several fulltime team members to address every part of your e-commerce marketing strategy. The cost can quickly surpass six figures per year, and the return is positive only if you hire the perfect people.
Most e-commerce marketing agencies cost between $2,000-$10,000 per month, which means even at the high end, you’re paying less per year than the salaries for just 2-3 marketing employees. You can also rest easy knowing each person on our team has been fully vetted and has a proven history of getting results for their clients.
A common question we receive from business owners is, “How will I know the strategy is working?” It’s a great question. You want to know you’re getting what you paid for, and what you’re paying for is online results. Luckily, e-commerce marketing results are easy to measure, from increases in traffic to conversions from online ads, to impressions and engagements on social media. Everything we do has measurable KPIs, so we can easily track your success and make adjustments on high- and low-performing tactics.
Here’s the bottom line: If you own an e-commerce company, you need a digital marketing agency. Ready to take the leap? Marketing Supply Company has in-house experts and a proven record of helping our clients achieve online success. Call us today or fill out our online contact form to save time and money and get the results you really want.