Working With A Facebook Advertising Agency: What To Expect?

Have you ever been in a situation where you searched for something on the internet and the next thing you know; you’re seeing ads for similar products on Facebook? 

We know you said yes, because we are all too familiar with Facebook’s push-advertising strategy using display ads. 

Simply put, this is the reason why sponsored social media ads do such a great job of ramping your ROI and CRO, and why 93% of marketers use Facebook to advertise their brands and products.

Still, a number of small businesses don’t invest in paid ads thinking that it’s too expensive a strategy, especially when your budget is already being used for so much more. But in reality, the CPM (cost per mille) on Facebook ranges between $5 and $10.

This means that for as less as $10, you can easily reach around 1000 people from your target audience.

What Is A Facebook Advertising Agency?

With businesses now using using Facebook ads more than ever to promote their products, the platform is becoming increasingly competitive – and not every business knows how to survive in this environment. 

This is exactly why businesses should opt for a Facebook advertising agency; they not only employ a number of strategies to boost your campaign’s ROI, but also ensure that your ads are displayed to the right people, at the right time. 

How Do These Advertising Agencies Work?

Facebook advertising agencies have certified marketers who know everything about breaking into a market, and building your brand and image.

These agencies create customized strategies that use optimized content, split testing, industry trends, Facebook analytics, remarketing, and CRO to reinforce your brand and ads.

Two Things To Look For In A Facebook Ad Agency

Many agencies out there claim to provide excellent services and generate promising results. 

However, not all of them can deliver on this promise, which is why it is important to not get duped by tall or insubstantial claims.  

If you’re looking for the right Facebook advertising agency for the job, here are two things to look for:

Simple Contracts

When you hire a company for your social media advertising campaigns, you sign a contract with them and if you think it is okay for these contracts to be difficult to understand, think again.

If the company you’re about to hire has handed you a complicated contract filled with legal jargon, take it as a red flag and leave.

Such documents can conceal policies that can cause you more loss than profit – remember, these agencies are also a business looking to make a profit.

Instead, opt for a company that offers a straightforward and concise agreement that lists all the terms and conditions in an easy-to-read format.

Specific Expertise

A reliable Facebook advertising agency will have case studies of satisfied customers to prove their experience and expertise. 

Review the company’s website and see if have they have run Facebook ad campaigns for other businesses. If so, how much growth did they help them achieve?

Also visit their blog pages and examine what they are talking about – for instance, check if they seem to be up to date with the latest trends.

The content they create reflects their expertise on the service they offer. A self-proclaiming advertising agency can fool you with generic industry stats that it had no contribution in, but a legitimate agency will shine out because of its results. 

If you’re looking for a good advertising agency to curate your Facebook ad content, our team at Marketing Supply Co. can help you out. We offer data driven customized strategies for your brand that are bound to bring you success. Interested in learning more? Contact us today.