CASE STUDY

Fathead

Services
Social Ad Strategy & Design
Funnel Optimization
E-Commerce

Fathead Michael Jordan
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Turning web browsers into paying customers.

After trying to make their social channels profitable many times over (with no success), Fathead partnered with MSC to identify converting audiences on Facebook. With no historical data at our disposal, we used XML feed retargeting to identify the most popular Fathead products, and built successful ad campaigns around them.

We generated 12x ROI in 4 months.

Within the first four months, our strategy resulted in 15,000 new Fathead customers, 55 million ad impressions, 12x return on investment, and 3x top-of-funnel return on investment.

ROI icon

12x

ROI generated
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55M

Ad impressions
Top of funnel ROI Icon

3x

Top-of-funnel ROI
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15K

New customers
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Strategies built to scale.

Following the success of their Facebook ad campaigns, Fathead began advertising on Instagram and Pinterest using dynamic retargeting ads. We were able to create profitable social advertising channels in which website click-throughs led to actual purchases.