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Fathead Case Study

Fathead is a Detroit-based graphics company that specializes in awesome. Oh, and vinyl wall decals with licensed graphics of all sizes.The GoalsThe e-commerce company wanted to create a profitable social advertising channel where converstions equate to revenueThe ApproachBy using the data from the XML feed retargeting we could get a view into the best performing products on this new channel, and build profitable campaigns from the data we receivedThe ResultsBy leveraging dynamic retargeting ads, we helped to help turn users who browsed to their website into actual customers

12x

ROI generated

55m

top of funnel ROI

3x

top of funnel ROI

15k

new customers

“I think we’ll see distribution come even with, or likely outpace, revenue at our tasting room, “So this year, I think we’ll see distribution come even with, or likely outpace, revenue at our tasting room, that’s always been part of our growth strategy.”

– Michael Forsyth, Founding Partner

From Browsers To Purchasers