Using Facebook ads to launch a brand.
In October 2015, Detroit-based sustainable furniture company Floyd needed to scale their digital marketing efforts quickly while staying within a strict budget. MSC implemented a Facebook ads strategy that successfully captured new audiences, generated brand awareness, and increased revenue while keeping the cost per conversion low.
We generated 4.5x ROI in 6 months.
Within the first six months, our strategy resulted in 4,500 ad likes, $0.005 cost per video view, $0.35 cost per click, and a 4.5x return on investment.
$0.005Cost per video
$0.35Cost per click
Small budget, big returns.
Floyd’s success story proves that in digital marketing, your results are not determined by your budget. By testing different ad concepts and optimizing the top-performing ads to generate even more revenue, we helped Floyd attract new customers without increasing ad spend.