CASE STUDY

Floyd

Services
Facebook Ads
PPC
Conversion Optimization

Floyd Detroit
Floyd website

Using Facebook ads to launch a brand.

In October 2015, Detroit-based sustainable furniture company Floyd needed to scale their digital marketing efforts quickly while staying within a strict budget. MSC implemented a Facebook ads strategy that successfully captured new audiences, generated brand awareness, and increased revenue while keeping the cost per conversion low.

We generated 4.5x ROI in 6 months.

Within the first six months, our strategy resulted in 4,500 ad likes, $0.005 cost per video view, $0.35 cost per click, and a 4.5x return on investment.

ROI generated icon

4.5x

ROI
generated
Likes generated icon

4.5k

Likes generated
Cost per video view icon

$0.005

Cost per video
view (CPV)
Cost per click icon

$0.35

Cost per click
(CPC)
Floyd_iPhone

Small budget, big returns.

Floyd’s success story proves that in digital marketing, your results are not determined by your budget. By testing different ad concepts and optimizing the top-performing ads to generate even more revenue, we helped Floyd attract new customers without increasing ad spend.