Launching and scaling pet companies
In March 2015, San Francisco based pet health company Fuzzy needed a launch plan. Fuzzy was rolling out a new product that gave their paying subscribers access to a mobile vet, and pet health on-demand.
We implemented a launch and scale strategy that successfully allowed Fuzzy to begin taking the market away from brick and mortar vet companies. In addition to growing the subscription over a 3 year period, we also launched a vet-on-demand app, which allowed Fuzzy to generate qualified leads at a much lower cost than during launch.
Helping Fuzzy close funding
With the successful launch and growth of Fuzzy, the founders were able to close 2 more rounds of venture capital funding from prominent San Francisco investors.
0.5Cut CPL in half
2Launched 2 new product lines
5xROI on advertising spend
One more launch!
In 2019, we helped Fuzzy launch a new product called Health Packs, a subscription service that sends pet medications monthly. We quickly scaled Fuzzy to 10k Health Pack subscribers in 3 months. This allowed Fuzzy to scale up their team and close an additional round of funding creating an entirely new business unit.