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PawnGuru Case Study

PawnGuru is revolutionizing the way both customers & pawn shops buy, sell & pawn.The GoalsPawnGuru came to Marketing Supply Co. with the goal of increasing item submissions to PawnGuru.com and overall user engagement on their site by heightening their organic SEO efforts.The ApproachPawnGuru knew that technical SEO was the right growth approach for their platform, so as an agency, we took this approach and ran with it. Starting with extensive keyword research. From there, we developed a content plan and strategy that left room for tailoring once we could gather data on what was performing well.The ResultsOver a 19 month period, a strategic content plan paired with distribution via social media and email marketing took PawnGuru from single-digit viewers a month to hundreds of thousands. An evergreen content plan serving customers and pawn shops alike continues to provide value and knowledge to users.

12x

ROI generated

55m

top of funnel ROI

3x

top of funnel ROI

15k

new customers

“I think we’ll see distribution come even with, or likely outpace, revenue at our tasting room, “So this year, I think we’ll see distribution come even with, or likely outpace, revenue at our tasting room, that’s always been part of our growth strategy.”

– Michael Forsyth, Founding Partner

Taking The Pawn Industry Into The Future