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Social Advertising

Google Analytics Attribution Models – introduction

Everything you need to know about attribution models using Google Analytics.   Digital Marketing is a combination of data, analytics, and intuition. Computers can’t read minds however, they can track user touchpoints. Digital marketing experts use these touchpoints to better understand the buyer’s journey and learn what...

Get the Most Out of Your Twitter Ads

Get the Most Out of Your Twitter Ads

Twitter has remodeled their advertising structure to allow advertisers to get the most out of their campaigns and enable users to view the most tailored ads to that individual possible. Now offering customized ad solutions, Twitter allows advertisers to build and expand their influence, connecting...

How to Create Facebook Dynamic Product Ads

How to Create Facebook Dynamic Product Ads

How to Create Facebook Dynamic Product Ads In a world where a consumer’s Facebook feed is oversaturated with ads that are widely ignored, every company needs a competitive edge just to stand out. While there are many ways to stand out from the crowd, not all of them...

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Beyond The Filter: Creating Instagram Ads

Instagram has quickly become a giant in the social media world. With Facebook’s recent acquisition (of Instagram), the platform is continuously looking to innovate and add more elements to further advance the user-friendly experience as well as reaching the most possible users. Instagram sought out...