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Fathead

Fathead

Social Advertising

Fathead is a Detroit-based graphics company that specializes in awesome. Oh, and vinyl wall decals with licensed graphics of all sizes.

Fathead had attempted to make social channels profitable a few times before with no success. So, without any historical data, it was our job to find audiences that resonated with their products. By using the data from the XML feed retargeting we could get a view into the best performing products on this new channel, and build profitable campaigns from the data we received. Due to the success, Fathead saw from advertising with Facebook, Fathead has also started advertising on Pinterest and Instagram.

fathead case study

#goals

The e-commerce company wanted to create a profitable social advertising channel where conversions equate to revenue.

From Browsers To Purchasers

By leveraging dynamic retargeting ads, we helped to help turn users who browsed their website into actual customers. We discovered the strategy that works best for their fans.

How Marketing Supply Co. Helped

In October 2016, we launched Fathead products through Facebook Advertising, their first test on this channel. After advising Fathead on adding the correct Facebook conversion events to their funnel and building a testable and scalable strategy, we zeroed in on their huge customer base by creating custom audiences within Facebook, XML feed retargeting, and behavioral lookalike audiences. We then used the data we received from these ads to build the overall strategy to scale the account to probability. We went through a series of tests from copy to creative to hand pick the top performing ads that generated the most revenue. As a result, our efforts yielded Fathead a huge return on investment with over 12x ROI generated in the first 4 months.

Impressed? Contact us to learn how you can become our next case study.