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Floyd

Floyd

Social Advertising

Floyd is a well-made, American manufactured furniture company. Floyd makes furniture for city living, as it is easy to purchase (ships free, right to your door), assemble (no tools required), and move. On top of that, their furniture chooses both design and functionality, rather than either or.

We started promoting Floyd through Facebook advertising in October of 2015. Through our social advertising efforts, Floyd gained new fans and customers while keeping a manageable budget.

#goals

Floyd wanted to expose their brand to new audiences and increase their revenue while keeping ad spend low. This case study proves that even smaller budgets can garner great returns on investment. We needed to find a way to reach audiences with engaging material, showing off their product but keep their cost per conversion reasonable.

How Marketing Supply Co. Helped

By testing different Facebook ad concepts—from text to images— to find the top performing ads that generated the most revenue. We also leveraged retargeting ads to help turn users who browsed their website into actual customers. Over time we learned the acquisition strategy that works best for their fans, which is engaging them with video content and then retargeting with product specific ads that their fans were interested in. Floyd was then able to use the best strategy to attract new customers. 

floyd case study