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Love with Food

Love with Food

Affiliate Marketing & Social Advertising

Love With Food is the easiest way to Snack Smart and Do Good. Customers receive a box of mystery better-for-you snacks and go on a fun foodie adventure with Love With Food every month. On top of that, a portion of the proceeds from each purchase goes to help fight childhood hunger in the US and around the world. Love With Food donates to organizations like Feeding America and The Global Food Banking Network.

Love With Food’s founder lacked the time and resources needed to devote toward improving their affiliate marketing. Marketing Supply Co. partnered with Love With Food so that we could focus on their affiliate marketing and they could go back to focusing on what they do best, creating an amazing product and continuing their mission to fight childhood hunger.

#goals

The subscription-based service wanted to raise awareness of their product, plans, and mission. To accomplish these goals, Love With Food wanted to grow their affiliate network and see if they could lower their CPA.

How Marketing Supply Co. Helped

We grew their affiliate base on three different affiliate networks, something we like to call affiliate acquisition. We also worked to reengage their pre-existing affiliate marketers. How did we do this? We aggressively recruited affiliate marketers by expanding the target affiliate into different niches—including a few niches that the client hadn’t considered previously. We also found that engaging these affiliate marketers was critical. We worked to engage them by creating a newsletter that we sent through specific affiliate platforms. We also created multiple dynamic creatives that affiliate marketers could utilize on their sites.