Snapchat Stories: Market Your Startup
Here is why you should consider starting a Snapchat account for your business if you haven’t already.
One thing a lot of people haven’t considered when promoting their brand is posting Snapchat stories. You don’t need to pay for ad space in order to use Snapchat, so it’s perfect for a startup!
Snapchat is one of the largest platforms
With over 150 million active users each day Snapchat has become one of the largest social media platforms. Since it’s launch in 2011, Snapchat has taken off and continues to be on the rise. It doesn’t seem to be fading out anytime soon.
It’s Not a Popularity Contest
Unlike Instagram and Facebook you can’t “like” snaps. Snapchat is set up to where people can’t see how many followers you have and nobody else can see how many people view, screenshot, or replay your snap. So there’s no pressure to try and make your post perfect.
It’s Okay to Be Informal. It’s actually expected
With Instagram and Facebook, businesses plan out what they are going to post. Every post has been planned, edited, and has been reviewed by multiple people. Your Snapchat followers like the unplanned content which is one of the main reasons why Snapchat has become so big.
You’ll make a better connection
Releasing content that isn’t structured is beneficial to your business because you will appear more personable. Posting a snap story of a behind the scenes moment at the office allows your followers to see the company in a more relaxed and a more relatable environment. With this unsaid feature, there’s no need to overthink your post.
It is less invasive than other media outlets because the Snapchatter gets to choose what they want to watch. This setup makes your followers feel like you’re not pushing your brand on them.
It will eventually disappear
So you don’t need to stress about whether or not it looks good or if the content is perfect. Because in a short 24 hours nobody will be able to access that post.
Which you can take advantage of by posting short-term promotions. “Use this promo code to get an additional 10% off your purchase”. On other forms of social media, the post is there forever so there’s a higher chance of people skimming over it. But with Snapchat people are more likely to notice snap story because it disappears, and they probably won’t go back to it.