What Do Digital Marketing Agencies Do?
It’s time to let you in on a little secret; Marketing Supply Co. is a digital marketing agency. So, we felt it was only right to tell you exactly what it is a digital marketing agency does so you don’t continue to think that we just sit in an office and play darts all day.
It’s safe to say that digital marketing is ultimately synonymous with marketing these days. Even the traditional marketing plan/strategy is incomplete without a digital element, and for some companies, marketing strategies can be entirely digital.
Defining a digital marketing agency
A digital marketing agency is essentially a business that provides marketing and advertising services exclusively on the internet. By exclusively online, we mean that we don’t even have a printer in our office. It’s getting harder and harder to draw a distinct line between traditional marketing agencies and digital marketing agencies because many traditional agencies are changing gears in the direction of digital.
So you may be asking yourself, “Why change from my current marketing agency, or even current marketing team, if every agency is headed in the digital direction anyway?” Well, there is a difference between doing digital marketing and doing digital marketing well. Digital agencies set themselves apart because they are able to solely focus on the digital aspects of marketing.
Digital marketing agencies tend to be extremely data-driven because we have all of the data we need at our fingertips—for the most part. There is no need to wait on the results of a flyer, television or radio campaign. In the world of digital marketing agencies, we can predict sales and ROI based on a wide variety of factors, not just final purchases.
Here’s what digital marketing agencies do:
Digital marketing agencies do many, many things but their main benefits can be broken down into four categories: find your audience, build your brand, boost ROI and save you money and time.
Establish your target audience
As a business, it’s likely that you have a good idea about the demographics of your target audience. You know where they live, how old they are, if they have kids, etc., but do you know what their interests are? Do you know the products and services they’ve engaged with before? If the answer is no, then it is probably time to consider working with a digital marketing agency.
From social media to search engine advertising, most digital marketing agencies already have the resources and tools necessary to start establishing—or further building—your target audience in the digital age. WAIT, THERE’S MORE: once these audiences are established, they don’t have to stay online. You can take the insights found by digital marketing agencies and use them to help tailor more traditional marketing strategies.
Building brands & brand awareness
Brand loyalty ain’t what it used to be, folks. Now, staying on brand and building brand awareness is a company’s bread and butter. This is where digital marketing agencies come in. By now, I think it is safe to assume that everyone and every company is on social media. Again, just because everyone is on social media, it doesn’t mean they know how to use it to their advantage. Social media is easily the best resource for building a brand. From establishing your company’s personality to providing customer support to sharing creative branded deliverables, social media is the best, and by far the cheapest, way to get your brand out there. Digital agencies can provide social media coordination, curation, creation and engagement services for brands. So, even after your brand is built, brand awareness will continue to increase with relevant, thoughtful and consistent social content.
ROI, short for ‘Return On Investment’, is every digital marketing agency’s favorite acronym. A good digital marketing agency will work tirelessly to multiply your ROI. From testing and retesting creatives to reworking strategy, a digital agency’s sole focus is to help you turn a higher profit. Again, because digital agencies are able to see results of their efforts in real time, there is no need to carry out an entire strategy if it’s not working.
Save businesses time & money
Most digital agencies will have a social media arm made up of a team of social media experts—side note: 2018 is so weird. Bringing on a digital agency for social media alone can save your business thousands (when you add up salary, scheduling tool subscriptions, etc.). When you bring on a digital agency, you can rest assured that they will have all the tools and knowledge necessary to jump right in and develop a digital marketing strategy.